Hailuo AI is a next-generation service for converting text into video, which should democratise the process of video creation for all creators of all skill levels. Its essence is the promise to make ideas, in the form of a text or image, alive in short cinematic clips with little effort from the user on Google Play. Using state-of-the-art multimodal big-language and computer vision models of MiniMax, Hailuo AI automates every phase of a video’s creation, including Scene Layout and Motion Synthesis from Wikipedia. This is especially suitable for rapid social-media posts, conceptual samples in advertising, and even as an educational image.
Background and Evolution
MiniMax, which was set up in December 2021 in Shanghai by veterans from SenseTime, managed to raise $600 million in March 2024 at a valuation of $2.5 billion, led by Alibaba Group, Wikipedia. After releasing conversational AI products such as Glow (later Talkie) and multimodal LLMS (ABAB 6.5, MiniMax-Text-01, MiniMax-VL-01), the MiniMax launched its flagship consumer video platform, Hailuo AI, in March 2024. In September 2024, the company introduced its text-to-video model,video-01, which is being described by reviews to be similar to Luma Labs’ Dream Machine in quality-though still lagging behind Runway gen 3 in consistency. As early as January 2025, audio generation features were added.
The platform released the first model in January 2025; the T2V-01-Director and the I2V-01-Director models were launched, improving the control of frame-by-frame composition by filmmakers.
Key Features
Text-to-Video
Users type in a written description of the scene they imagine in their minds, and Hailuo AI’s text-to-video pipeline creates a short clip of that prompt (currently it is up to six seconds) Hailuo AI.
Image-to-Video
By loading a still image, creators can animate it to a dynamic video sequence that has motion effects and scene transitions on Google Play.
Subject Reference
A “subject reference” mode allows users to keep characters looking the same even in different scenes, useful for storytelling or branded mascots, Google Play.
Director Modes
The T2V-01-Director and I2V-01-Director enhance Hailuo AI’s default model with diminishing randomness of movement of objects, allowing for accurate artistic guidance for job-oriented processes, Wikipedia.
Multimodal Generation
Over video, the Hailuo AI’s wider platform also covers text and music creation, where it can be seen as an all-in-one creative studio for fast digital prototyping on Wikipedia.
Advantages
No Registration Required
Anyone can begin creating videos right away – no account to create or payment details – making it easier to experiment with Hailuo AI.
Free to Use
Currently, Hailuo AI is available free of charge, meaning that sophisticated generation of video generation can be done by hobbyists, students, and small businesses Hailuo AI.
Rapid Prototyping
Generation times are between a minute or two to several minutes (approximately ~7 minutes for complex prompts), providing plenty of room for quick idea generation, validation, and iteration. Hailuo AI.
High Definition Output
Videos play at full HD (1080p), providing clear output that is suitable for both social media use, presentation, and light professional use, Monica.
Multimodal Flexibility
Taking both inputs in text and image formats, as well as music and text production-Hailuo AI is a one-stop shop for many creative projects, Wikipedia.
Professional-Grade Control
The “Director” models allow filmmakers and designers precise control of camera movement, pacing, and composition of a scene Wikipedia.
Consistent Character Design
Subject reference function results in consistent looks of characters within different scenes, essential for brand storytelling and episodic content, Gon Google Play.
Disadvantages
Six-Second Clip Limit
The output length is limited to six seconds, which might not be enough for narrative cycles and longer ads, Hailuo AI.
Variable Quality
Although many prompts result in cinematic images, the complicated scenes and scenes with several subjects or fine details often give the artefacts or non-coherent motion Wikipedia.
Processing Time
Prompts that are on the heavier side can take up to seven minutes to complete, and this results in a sluggish iterative creative process with tight deadlines Hailuo AI.
Platform Stability
Being a quickly changing service with a server overload and downtime reported from time to time, reliability during busy hours can be affected by YouTube.
Language and Region Constraints
The interface and documentation are mostly Chinese and English. The use of non-English prompts cannot be consistently interpreted to make accessibility less available in other markets.
Potential Future Costs
While currently being free, MiniMax has also hinted at the possibility of premium levels or allocation quotas which may limit free, boundless generation.
Ethical and Copyright Risks
Similar to all other AI video tools, users would have to face issues such as potential violations of IP and the threat of deepfakes, particularly during the creation of realistic brand logos or celebrity resemblances.
Conclusion
Hailuo AI is a step in the right direction that democratises the video creation process using AI, which comes with intuitive text-to-video and image-to-video capabilities as well as a high definition output without prior registration costs and account barriers on Google Play.
Its Director modes and subject reference tools are geared towards advanced users, whereas its free access and rapid prototyping appeal to social-media marketers and educators, Hailuo AI. But, it’s six seconds long max, on and off quality, and a possible future paywall should be taken into account when planning broader projects, Wikipedia. Hailuo AI is set to see development circumstances as MiniMax develops its models and adds more language support. It can then become an essential tool for fast, creative video storymaking in various industries.
